HiPP Smoothies win organic awards!

Having proudly borne the Soil Association Certification for over a decade,  HiPP Organic is delighted to now be able to also proudly bear the Soil Association’s Organic Food Award for Best Baby, Infant & Children’s food. HiPP Organic’s NEW Apple and Raspberry Smoothie has been presented with this prestigious award, which acts as a ‘benchmark of excellence’ for the organic food industry. The awards, which are set to be revealed just days before Organic Fortnight (6th-21st September), will help bring organic food to the forefront of consumers’ minds.

The new Smoothies are also available in Apple and Banana variety which received the Highly Commended Award from the Soil Association – another huge accolade for the leading baby food manufacturer. The range of HiPP Organic Smoothies is made purely from organic fruit and a serving of Smoothie provides one portion of a child’s “5-a-day”.

These mouth-watering new Smoothies are packed full of the finest fruit juices and fruit purees and are without added sugars, sweeteners and preservatives. Tasty AND nutritious!

HiPP Organic’s resident nutritionist, Helen Gardiner comments “Fruit smoothies are an easy and tasty way for toddlers to enjoy fruits. Fruits are packed with valuable nutrients, particularly vitamin C and potassium, which are needed for good health.” Even the packaging is environmentally friendly; made up of 50% recycled glass and produced 100% carbon and climate neutrally.

HiPP Organic understands that an organic diet is beneficial to the development of babies and toddlers as their systems are more vulnerable to the effects of unwanted chemicals often found in non-organic foods. Organic food also contains higher levels of vitamin C and essential minerals which can help active babies and toddlers fulfill their daily nutritional requirements during this key developmental stage.

Editors notes:

For more information or photography, please contact
Bryony Bennett- bryony.bennett@cirkle.com
Sarah Haynes- sarah.haynes@cirkle.com        

• HiPP Organic Smoothies are available at Tesco, Asda, Boots and Waitrose, RRP 89p
• Find out more at www.hipp.co.uk
• The HiPP Organic Smoothie range is part of a wider product range of no-added sugar drinks for babies and toddlers made by HiPP Organic
• Award logos / images available on request

HiPP Organic

• HiPP is the largest processor of organic foods in the world
• HiPP has over 6,000 farmers working for the company each of whom follow strict organic guidelines

HiPP has made the following initiatives to honour this commitment to environmental responsibility:

• Hydroelectric (water) power to run their factory
• Energy for the rest of the HiPP HQ is supplied by the local biomass thermal power station – all energy is from renewable sources
• Solar panels which generate 42,000kw of electricity to help power the head office

As a result of these new initiatives:

• CO2 emissions have reduced by over 95% in the last 5 years
• 96% of all waste generated is either recycled or reused
• Total waste has reduced by 9.8% in the last year
  [Source: HiPP GMBH Environmental Statement 2006]

Organic Fortnight
As part of Organic Fortnight this year (6th – 21st September) people from across the nation will be taking part in the Soil Association Organic Fortnight, beginning with a festival of food on the 6-7 September in Bristol, and culminating in the Food Awards – results published in The Times on the 30th August 2008. This annual event is all about raising awareness of the environmental, health and social benefits of organic production, giving the opportunity to try out all the delicious new products in the Organic category throughout.