- Home
- Shop
Quality in every drop, every mouthful, every touch
From formula milk and weaning foods to gentle skincare, our products are made with the finest ingredients and backed by decades of research to give your baby a great start.
Your baby deserves the best
We're passionate about providing quality products to support babies' growth and development – and make your life a little bit easier.
Formula Milks
Our formula milks have been made to the highest quality standards. And with more than 60 years of research poured into every bottle you make, you can be confident your little one is getting everything they need.
Baby & Toddler Foods
With over 125 years of baby feeding expertise, our foods are tailored for your baby’s every step. Made using premium quality organic ingredients, we have recipes to suit nutrition, taste and texture needs for every stage of your baby’s feeding journey.
Baby Care
Our washing and bathing products offer fun, gentle skincare that helps you create precious memories with your little one. From foaming handwash to plentiful bathtime bubbles, every drop is specially formulated for your baby’s sensitive skin.
Formula Milks
Our formula milks have been made to the highest quality standards. And with more than 60 years of research poured into every bottle you make, you can be confident your little one is getting everything they need.
Baby & Toddler Foods
With over 125 years of baby feeding expertise, our foods are tailored for your baby’s every step. Made using premium quality organic ingredients, we have recipes to suit nutrition, taste and texture needs for every stage of your baby’s feeding journey.
Baby Care
Our washing and bathing products offer fun, gentle skincare that helps you create precious memories with your little one. From foaming handwash to plentiful bathtime bubbles, every drop is specially formulated for your baby’s sensitive skin.
Never run out of formula again
Why not make life a little bit easier with our monthly milk subscription service? Simply choose how much of your chosen formula you need and we'll deliver it straight to your door each month — with free delivery and 10% off Follow On and Growing Up milk powders.*
*10% off discount excludes First Infant, Anti-Reflux and Comfort Formula. Not valid with other BabyClub discounts. Discount applied automatically at checkout.
A legacy of care you can count on
HiPP Organic was launched by Joseph Hipp in 1899 after his wife struggled to breastfeed her children. We've been supporting parents ever since with an approach that has evolved with our understanding of nutrition, health and sustainability. Our number one priority is to empower parents – whether they are breast, formula or combination feeding – with information and advice, as well as high-quality organic milk formula and first foods. Because we want you to be confident you’re giving your baby everything they need.
Tried & tested to best support parents
We are extremely proud of the awards our products win. It's not only recognition for great quality, taste, convenience or our gentle skincare but they also show our products are trusted for the important role they play for parents navigating the parenting journey. We're proud to play a part in supporting parents, and we hope you and your baby enjoy choosing HiPP too.
Enjoy 10% off at our online shop*
For over 125 years, the HiPP family has been dedicated to supporting parenting journeys just like yours, ensuring you're confident in making the right choices for you and your baby. From pregnancy to toddlerhood, HiPP BabyClub is here to support you every step of the way. Sign up now to get 10%* off your favourite products for your little one.
*10% off HiPP's online shop does not apply to our First Infant, Anti-Reflux or Comfort Formula Milk.
Milks important notice
We recognise that breastfeeding is best, providing many benefits to both mothers and infants. We also recognise that every parenting journey is unique, and we are here to support you through this journey, however you choose to feed your baby.
If you choose to breastfeed, it is important that you eat a healthy well-balanced diet in preparation for and during breastfeeding. Before deciding to combination or formula feed your baby, note that reducing or stopping breastfeeding can be difficult to reverse. Babies feed on demand, so replacing breastfeeding with infant formula milk may reduce your supply. Formula feeding has both social and financial implications. Talk to your midwife or health visitor for guidance and support.
If you choose to use formula milk, make sure you choose the right milk for your baby’s age and prepare and store it according to the instructions on the packaging. Not doing so may make your baby ill. Infant formula is a nutritionally complete breastmilk substitute that can be used from birth. From 6 months you can choose to use follow on milk as part of a mixed diet and from 12 months you can move on to growing up milk alongside a balanced diet.
