4 reasons to love HiPP
Explore our product range
Award-winning products, loved by parents
We’re so proud to have received recognition for our baby food from esteemed awarding bodies. These awards not only demonstrate the high quality of our products, but also the respect we’ve earned through our commitment to supporting parents at every stage of their baby’s development.
Peace of mind, delivered
Never run out of your baby's formula again with our monthly subscription.
Enjoy free delivery to your doorstep and 10% off follow on and growing up milk powders when you subscribe*, with the flexibility to edit, skip, pause or cancel anytime.
Making life a little easier for busy parents.
*10% discount applies only to subscriptions on follow on and growing up milk powders. It does not apply to first infant, anti-reflux or comfort formula milk powders. BabyClub discount codes cannot be used in conjunction with this offer.
Supporting parents since 1899
HiPP is a family-run baby milk, food and care business dedicated to nurturing a brighter, more sustainable future for our children and our planet.
Since 1899, HiPP has focused every day on bringing peace of mind to parents, helping them make confident choices for their babies through advice, quality products, and a commitment to do the best for nature.
Reasons to believe in HiPP
With parents every step of the way
We believe it takes a village to raise a child — and we’re here to be part of yours.
The HiPP BabyClub supports you at every stage of your parenting journey, from pregnancy to toddlerhood. Alongside exclusive benefits and great discounts, you’ll receive expert tailored advice every step of the way. Our team of experts is here to make sure you have the resources, reassurance and support you need.
We’re right by your side whenever you need us.
HiPP. Right by your baby, right by you.
*10% off HiPP's online shop does not apply to our First Infant, Anti-Reflux or Comfort Formula Milk.
HiPP BabyClub benefits:
Your go-to guide for parenting
Parenthood is full of questions and milestones, and we're here to help you navigate them all. From pregnancy to toddlerhood, our Advice Hub offers trusted tips and insights from parents, experts, and medical professionals - supporting you every step of the way.
From our family to yours
Discover what parents say about HiPP. Tag us using #WhyIChooseHiPP for your chance to be featured.
Lots of flavours to explore
"Presley's been spoilt for choice with lots of delicious recipes to choose from." - @teddy_and_penelope
For what matters most
"I choose HiPP Organic because it is my number one priority as a mother to ensure my babies are fed and happy." - @bellaandbunny
It made weaning so much easier
“Providing a wide range of products, we’ve always been able to put our full trust in HiPP.” - @laurynmccabe
My baby’s loved every HiPP meal
"High-quality organic food is extremely important to me when picking my baby’s food.” - @beadaily
Mild, gentle and made for baby skin
"They feel luxurious, a real bath time pamper for the babies." - @lifeatlaurens_
Lots of flavours to explore
"Presley's been spoilt for choice with lots of delicious recipes to choose from." - @teddy_and_penelope
For what matters most
"I choose HiPP Organic because it is my number one priority as a mother to ensure my babies are fed and happy." - @bellaandbunny
It made weaning so much easier
“Providing a wide range of products, we’ve always been able to put our full trust in HiPP.” - @laurynmccabe
My baby’s loved every HiPP meal
"High-quality organic food is extremely important to me when picking my baby’s food.” - @beadaily
Mild, gentle and made for baby skin
"They feel luxurious, a real bath time pamper for the babies." - @lifeatlaurens_
Milks important notice
We recognise that breastfeeding is best, providing many benefits to both mothers and infants. We also recognise that every parenting journey is unique, and we are here to support you through this journey, however you choose to feed your baby.
If you choose to breastfeed, it is important that you eat a healthy well-balanced diet in preparation for and during breastfeeding. Before deciding to combination or formula feed your baby, note that reducing or stopping breastfeeding can be difficult to reverse. Babies feed on demand, so replacing breastfeeding with infant formula milk may reduce your supply. Formula feeding has both social and financial implications. Talk to your midwife or health visitor for guidance and support.
If you choose to use formula milk, make sure you choose the right milk for your baby’s age and prepare and store it according to the instructions on the packaging. Not doing so may make your baby ill. Infant formula is a nutritionally complete breastmilk substitute that can be used from birth. From 6 months you can choose to use follow on milk as part of a mixed diet and from 12 months you can move on to growing up milk alongside a balanced diet.
