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Formula milk nutritionally tailored to little tummies¹

More than 60 years of research have gone into developing our formula milks, so you can be sure that every drop is nutritionally tailored to little tummies. We use premium-quality organic ingredients and work to the highest standards, giving you one less thing to think about and more time to enjoy those precious moments with your little one.

¹As required by law

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Discover our formula milks

Top baby feeding advice

Breastmilk and breastfeeding

Breastmilk and breastfeeding

Discover our collection of advice and support on breastfeeding your baby.

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Making up a bottle feed

Making up a bottle feed

An easy step-by-step guide to making up a bottle for your baby.

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Travelling with a bottle-fed baby

Travelling with a bottle-fed baby

Check out our top tips on how to handle travelling with a bottle-fed baby.

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Common feeding issues

Common feeding issues

From colic to allergies, read our advice on common feeding issues.

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1Based on Nielsen value sales – 52 w/e 25th March 2023.

2160 HiPP BabyClub members tested our follow on milk powder, and 99% of testers would recommend - 01/23.

3As required by law.

4Everything, apart from our foil bags, is fully recyclable.

Breastfeeding is best for babies and has many benefits for both you and your baby. It is important that you eat a healthy well-balanced diet in preparation for and during breastfeeding. If you are considering changing over from breastfeeding or combining breast and bottle feeding, talk to your midwife or health visitor first. Once the decision to stop breastfeeding has been made, it is difficult to go back. Partial bottle feeding with infant milk, especially in the first few weeks, may reduce the supply of your breast milk. The cost and social implications of using formula milk should be considered. If you use formula milk, it is very important that you use infant milk throughout the first year (or follow on milks can be used from 6 months). It is important that you follow all usage instructions very carefully. Failure to choose an appropriate feed or to use it incorrectly can be harmful to your baby’s health.