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Our ethos
HiPP is a family-run baby milk, food, and care business dedicated to nurturing a brighter, sustainable future for our children and our planet. Since 1899, HiPP has focused every day on bringing peace of mind to parents - helping them make confident choices for their babies through advice, quality products, and a commitment to do the best for nature.

We've been caring for babies for over 125 years
In 1899, new parents Joseph and Maria Hipp struggled to feed their newborn twins. Caring for their babies sparked a lifelong mission to support parents everywhere. Today, their great-grandson, Stefan HiPP, proudly carries on their mission.

Bringing you peace of mind
For over 125 years, the HiPP family has supported parenting journeys like yours, helping you feel confident in the choices you make for you and your baby.

The best for nature, the best from nature
Doing the best for nature is HiPP’s guiding philosophy – which means organic farming, high animal welfare, responsible manufacturing and a commitment to biodiversity.

Delivering quality products for over 125 years
For over 125 years, HiPP has helped parents care for their little ones with high-quality products they can trust. Every product carries Stefan HIPP personal guarantee, confirmed with his signature & logo, a promise of high quality.