HiPP. Right by your baby...
Nutritionally tailored for little tummies*
Our range of formula milk are carefully designed to meet the nutritional needs of your baby at every stage.
60 years of experience in formula feeding
Decades of care, knowledge and dedication go into every drop of our formula milk.
Why I choose HiPP follow on milk
When it comes to feeding their little ones, parents want a formula they can trust. At HiPP, we’re proud to support families with organic follow on milk that’s backed by generations of expertise.
Don’t just take our word for it – 133 HiPP BabyClub members recently tested our follow on milk powder, and 99% said they would recommend it.**
Here’s what a few of them had to say:
"It helped us so much knowing there’s a brand whose number one priority is mums and babies. I’m always recommending it to my mum friends."
– Weronika Robak, 5 stars
"Not only does he adore his ‘milkies’, but we love that we have access to a trusted, organic brand. We’re so thankful to have found HiPP – and even happier that our baby enjoys it so much."
– Tarryn Maree, 5 stars
HiPP. Right by you...
Supporting parenting journeys since 1899
In 1899, new parents Joseph and Maria Hipp struggled to feed their newborn twins. Caring for their own babies sparked a lifelong mission to support parents everywhere. Today their great grandson, Stefan Hipp, proudly carries on their mission.
HiPP BabyClub: with you every step of the way
For over 125 years, we have supported parents through every stage. Today, we work with a team of experts to share guidance on everything from mental health to budgeting, so you can feel confident making choices that work for your family.
You're not alone - we're here to help
No one knows what each day will bring with a little one, so we're here when you need us. Whether it’s a quick question or a bit of reassurance, our customer service team is just a message or call away, ready to listen and help however we can.
Important Notice: Breastfeeding is best, where parents are able to. Follow on milk is a choice for infants over 6 months of age as part of a mixed diet. Your healthcare professional can advise further.
*As required by law.
**Product testing conducted with 133 HiPP BabyClub members, March 2025.
